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  • Chapitre d'ouvrage

Ideation, Focus Groups, and Brainstorming

Hursula Mengue-Topio, Youssef Guedira, Sophie Lepreux, Christophe Kolski

Ideation is a key factor of success in more and more domains today. It can be integrated in different ways in projects, whatever the adapted methodological approaches are. Many methods supporting ideation are currently available and are widely used by researchers and practitioners. They evolve...

Constantine Stephanidis, Gavriel Salvendy. User Experience Methods and Tools in Human-Computer Interaction, CRC Press, 37 p., 2024, 9781003495161. ⟨hal-04842371⟩